{"id":569,"date":"2022-02-07T16:10:31","date_gmt":"2022-02-07T16:10:31","guid":{"rendered":"https:\/\/www.toregiani.it\/what-i-do\/"},"modified":"2022-02-25T18:03:17","modified_gmt":"2022-02-25T18:03:17","slug":"what-i-do","status":"publish","type":"page","link":"https:\/\/www.toregiani.it\/en\/what-i-do\/","title":{"rendered":"What I do"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Post Header” _builder_version=”4.3.4″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.4″ background_image=”https:\/\/www.toregiani.it\/wp-content\/uploads\/2021\/12\/082A1348-2.jpeg” width=”100%” max_width=”100%” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.4.3″ global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.14.4″ _module_preset=”default” height=”400px” height_tablet=”400px” height_phone=”350px” height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.3.4″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.10.8″ text_font=”||||||||” background_color=”#FFFFFF” text_orientation=”justified” custom_margin=”-222px||||false|false” custom_padding=”15px|15px|15px|15px|true|true” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

THE \u201cRIGHT\u201d TRANSLATION<\/h1>\n

Choosing the best words for you<\/h2>\n

Pinning down what is right and what is wrong in a translation<\/strong> isn\u2019t aways easy.
But there are some principles to keep in mind. Every sector has its ownspecific terminology<\/strong> to follow; every situation has an appropriate tone and style.<\/p>\n

What I can do for you is to translate your texts into Italian<\/strong> with due sensitivity to their salient traits, the target readership and the context where they belong \u2013 all with a keen eye for style, to keep it fluid, attractive and crisp.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.4″ header_2_text_align=”left” custom_padding=”||15px||false|false” header_font_size_tablet=”42px” header_font_size_phone=”34px” header_font_size_last_edited=”off|desktop” header_2_font_size_tablet=”42px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”off|desktop” header_3_font_size_tablet=”34px” header_3_font_size_phone=”28px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”22px” header_4_font_size_phone=”18px” header_4_font_size_last_edited=”on|phone” header_5_font_size_tablet=”” header_5_font_size_phone=”16px” header_5_font_size_last_edited=”on|desktop” border_color_all=”#ff4e00″ border_width_bottom=”4px” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet”]<\/p>\n

*Where possible and if requested, I favour gender-neutral language.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.toregiani.it\/wp-content\/uploads\/2021\/11\/associazione-italiana-traduttori-e-interpreti.jpg” title_text=”associazione-italiana-traduttori-e-interpreti” _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” admin_label=”Post Body” module_id=”transcreation” _builder_version=”4.9.6″ background_color=”#F7F5EF” top_divider_style=”slant” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.3.4″ z_index=”11″ custom_padding=”|60px|||false|false” custom_padding_tablet=”|0px|40px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

TRANSCREATION<\/h1>\n

\u00abSay it in Italian!\u00bb<\/h2>\n

This is a familiar expression for us Italians, often as an ironic exhortation to rephrase something more clearly, precisely or correctly \u2013 to get the grammar right or to find better words to articulate a concept.
For communication to succeed, your message must resonate with the reader.<\/p>\n

Which is why you need to use the words your audience would use. That\u2019s especially true for advertising, where it\u2019s vital to get on your prospects\u2019 wavelength. Transcreation offers you exactly that.<\/p>\n

A blend of translation and copywriting<\/strong>it offers that crucial added cut-through, for a text tailored to your target market. That disagreeable whiff of \u201ctranslationese\u201d disappears,<\/strong> letting your message shine through as clear and smooth as if it had been written in Italian in the first place<\/strong>.<\/p>\n

\u201cWe all need to get used to the idea that there are no keys and no locks, only revolving doors.\u201d
(Maurizio Cattelan)<\/h4>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.9.6″ transform_translate_linked=”off” positioning=”absolute” vertical_offset=”-40px” horizontal_offset=”-40px” vertical_offset_tablet=”-4vw” vertical_offset_phone=”-6vw” vertical_offset_last_edited=”off|desktop” horizontal_offset_tablet=”-20px” horizontal_offset_phone=”-6vw” horizontal_offset_last_edited=”on|tablet” width=”100%” height=”50%” custom_margin=”|0px||0px|false|false” border_width_all=”2px” border_color_all=”#FF6F3D” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/www.toregiani.it\/wp-content\/uploads\/2022\/01\/082A1344.jpg” title_text=”082A1344″ _builder_version=”4.14.5″ z_index=”1″ custom_margin=”|-10vw|||false|false” custom_margin_tablet=”|0vw|||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#F7F5EF” admin_label=”Post Body” module_id=”seo” _builder_version=”4.9.6″ background_enable_color=”off” top_divider_style=”slant” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.3.4″ z_index=”11″ custom_padding=”|60px|||false|false” custom_padding_tablet=”|0px|40px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

INTERNATIONAL S.E.O.<\/h1>\n

THE RIGHT TRANSLATION FOR THE SEARCH ENGINES TOO<\/h2>\n

Much of my work involvestranslating for the web.<\/strong><\/p>\n

With my SEO copywriting skills<\/strong>, the translation I deliver is optimised to perform <\/strong>well on the search engines.<\/p>\n

Make it easy for your local audience to find you, with bespoke texts built on keywords researched<\/strong> specifically for you. Not merely a literal translation but a focused effort to select the search terms <\/strong>that your Italian prospects are using too.<\/p>\n

“Google only loves you when everyone else loves you first.”
(Wendy Piersall)<\/h4>\n

 <\/p>\n

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EDITING AND PROOFREADING<\/h1>\n

THE REPAIR SHOP FOR YOUR TEXT<\/h2>\n

Do you need a final check on your copy before it goes to the printers?<\/p>\n

Or maybe you have an existing Italian translation, but you\u2019re concerned about the quality, completeness or style?<\/p>\n

I can help assess your material and identify the action needed to achieve the result you expect.<\/p>\n

Don\u2019t like it? Something sounds off?
Not to worry. We\u2019ll fix it.<\/h4>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.9.6″ transform_translate_linked=”off” positioning=”absolute” vertical_offset=”-40px” horizontal_offset=”-40px” vertical_offset_tablet=”-4vw” vertical_offset_phone=”-6vw” vertical_offset_last_edited=”off|desktop” horizontal_offset_tablet=”-20px” horizontal_offset_phone=”-6vw” horizontal_offset_last_edited=”on|tablet” width=”100%” height=”50%” custom_margin=”|0px||0px|false|false” border_width_all=”2px” border_color_all=”#FF6F3D” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/www.toregiani.it\/wp-content\/uploads\/2021\/12\/082A1324-1.jpg” title_text=”082A1324″ _builder_version=”4.14.4″ z_index=”1″ custom_margin=”|-10vw|||false|false” custom_margin_tablet=”|0vw|||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#F7F5EF” admin_label=”Post Body” _builder_version=”4.10.8″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” top_divider_style=”slant” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

MY SPECIALISMS<\/h2>\n

WORDS AND DEEDS<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Marketing and Advertising” image=”https:\/\/www.toregiani.it\/wp-content\/uploads\/2021\/11\/Raffaella_Icone-04.png” _builder_version=”4.13.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Technical” image=”https:\/\/www.toregiani.it\/wp-content\/uploads\/2021\/11\/Raffaella_Icone-05.png” _builder_version=”4.13.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”More” image=”https:\/\/www.toregiani.it\/wp-content\/uploads\/2021\/11\/Raffaella_Icone-06.png” _builder_version=”4.14.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.3.4″ global_colors_info=”{}”][et_pb_text _builder_version=”4.12.1″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

I can help by translating your MARKETING<\/strong> and ADVERTISING<\/strong> texts for print media. That\u2019s everything from leaflets, newsletters and magazine articles to flyers, adverts, billboards, press releases and product presentations.<\/strong> And I can translate your content plan for social media and localise your blog, Facebook and Instagram posts.<\/p>\n

Looking to break into new markets with a website<\/strong> translated into Italian? I am at your disposal.<\/p>\n

Besides marketing and advertising, I am a seasoned TECHNICAL<\/strong> translator. I regularly work on manuals, specifications, catalogues, articles, reports and installation instructions.<\/strong><\/p>\n

I am also highly experienced with CONTRACTS<\/strong> and INSURANCE<\/strong> documents (especially for Switzerland).
My main specialisms over the years have been food, automotive, high watchmaking, cosmetics, construction\/prefabs and renewable energy.<\/p>\n

Distilling a career of more than two decades into a few lines is nigh on impossible. So to see if I\u2019m a good fit for your project, please contact me and we can take it from there.<\/p>\n

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THE \u201cRIGHT\u201d TRANSLATION Choosing the best words for you Pinning down what is right and what is wrong in a translation isn\u2019t aways easy.But there are some principles to keep in mind. Every sector has its ownspecific terminology to follow; every situation has an appropriate tone and style. 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